Emotional rhetoric in factual issues
Shifting attention to irrelevant matters
Mention of basic values
Impossible promises
One-liners from popular entertainment
“The people know that...”
The true people have a unified culture
Us against them
Colloquialisms or dialect
Made-up numbers
Oversimplifying a complex issue
War metaphors
“There are no options”
“My children...”
Nostalgic notions of nationality
Blaming the “dissidents”
Made-up sayings
“Other [leaders] are alienated from the people”
“The people want...”
The people have shared values
Leader doing physical work
“Cool” hand signs
Glorifying the past
Reference to homeland