The true people have a unified culture
Opposing the elite
Emotional rhetoric in factual issues
“Cool” hand signs
Blaming the “dissidents”
Sports metaphors
Colloquialisms or dialect
War metaphors
Mention of basic values
“Other [leaders] are alienated from the people”
Generalisation based on an individual case
Made-up numbers
Reference to homeland
“Threat to our language”
“The people want...”
Made-up sayings
Shifting attention to irrelevant matters
Impossible promises
The people have shared values
One-liners from popular entertainment
Difficult issue brushed aside with a joke
“The people know that...”
“There are no options”
Us against them
Oversimplifying a complex issue