Shifting attention from actions to feelings
“The people know that...”
Emotional rhetoric in factual issues
Sports metaphors
“Threat to our language”
Blaming the “dissidents”
“Cool” hand signs
“Other [leaders] are alienated from the people”
“The people want...”
Colloquialisms or dialect
Made-up numbers
Shifting attention to irrelevant matters
Impossible promises
Opposing the elite
Generalisation based on an individual case
Difficult issue brushed aside with a joke
“There are no options”
Mention of basic values
Us against them
Reference to homeland
Leader doing physical work
Made-up sayings
Glorifying the past
One-liners from popular entertainment
War metaphors