Emotional rhetoric in factual issues
Oversimplifying a complex issue
“The people want...”
“The people” without a definition
Blaming the “dissidents”
“The people know that...”
One-liners from popular entertainment
Mention of basic values
“There are no options”
Made-up numbers
Impossible promises
Glorifying the past
“My children...”
“Other [leaders] are alienated from the people”
The people have shared values
Made-up sayings
Reference to homeland
“Cool” hand signs
Sports metaphors
Leader doing physical work
“Threat to our language”
Difficult issue brushed aside with a joke
Generalisation based on an individual case
Colloquialisms or dialect