“The people” without a definition
“The people want...”
“Other [leaders] are alienated from the people”
Shifting attention to irrelevant matters
Sports metaphors
Nostalgic notions of nationality
A certain group is not part of “the people”
Difficult issue brushed aside with a joke
Impossible promises
Emotional rhetoric in factual issues
The people have shared values
Reference to homeland
Generalisation based on an individual case
War metaphors
“There are no options”
Leader doing physical work
Blaming the “dissidents”
Us against them
One-liners from popular entertainment
Made-up numbers
Mention of basic values
“Threat to our language”
Made-up sayings
Glorifying the past
The true people have a unified culture