Shifting attention from actions to feelings
Made-up sayings
Made-up numbers
“Cool” hand signs
Mention of basic values
Reference to homeland
Us against them
“Threat to our language”
“The people want...”
“The people know that...”
Blaming the “dissidents”
“Other [leaders] are alienated from the people”
A certain group is not part of “the people”
Opposing the elite
The true people have a unified culture
Nostalgic notions of nationality
Leader doing physical work
“The people” without a definition
“My children...”
“There are no options”
Generalisation based on an individual case
Colloquialisms or dialect
Sports metaphors
The people have shared values
Glorifying the past