Shifting attention to irrelevant matters
Generalisation based on an individual case
“Other [leaders] are alienated from the people”
Sports metaphors
Us against them
Made-up numbers
Leader doing physical work
Reference to homeland
Oversimplifying a complex issue
“There are no options”
Mention of basic values
Shifting attention from actions to feelings
The true people have a unified culture
Made-up sayings
“Cool” hand signs
Opposing the elite
Fearmongering
Nostalgic notions of nationality
The people have shared values
One-liners from popular entertainment
Colloquialisms or dialect
Impossible promises
“The people” without a definition
“The people know that...”
“My children...”