Emotional rhetoric in factual issues
Glorifying the past
Shifting attention from actions to feelings
“My children...”
Fearmongering
“Cool” hand signs
“The people know that...”
Sports metaphors
“The people want...”
Us against them
The true people have a unified culture
Leader doing physical work
Colloquialisms or dialect
The people have shared values
Generalisation based on an individual case
“Threat to our language”
Opposing the elite
Made-up sayings
War metaphors
Difficult issue brushed aside with a joke
Impossible promises
Shifting attention to irrelevant matters
“Other [leaders] are alienated from the people”
Oversimplifying a complex issue
One-liners from popular entertainment