“Threat to our language”
Us against them
“There are no options”
One-liners from popular entertainment
Glorifying the past
Mention of basic values
Emotional rhetoric in factual issues
Reference to homeland
Impossible promises
“The people know that...”
Shifting attention from actions to feelings
Oversimplifying a complex issue
Made-up sayings
“The people want...”
Sports metaphors
War metaphors
A certain group is not part of “the people”
Difficult issue brushed aside with a joke
Made-up numbers
“My children...”
“Cool” hand signs
Leader doing physical work
Shifting attention to irrelevant matters
The true people have a unified culture
Fearmongering