“There are no options”
“Other [leaders] are alienated from the people”
War metaphors
“My children...”
Opposing the elite
Reference to homeland
Generalisation based on an individual case
“The people know that...”
“Threat to our language”
Sports metaphors
Glorifying the past
Oversimplifying a complex issue
Nostalgic notions of nationality
Us against them
Leader doing physical work
Made-up numbers
Emotional rhetoric in factual issues
One-liners from popular entertainment
“The people want...”
The people have shared values
Fearmongering
“Cool” hand signs
Shifting attention to irrelevant matters
The true people have a unified culture
Blaming the “dissidents”