Colloquialisms or dialect
A certain group is not part of “the people”
Mention of basic values
“Other [leaders] are alienated from the people”
“The people” without a definition
Oversimplifying a complex issue
Made-up numbers
“Cool” hand signs
Impossible promises
Fearmongering
War metaphors
“The people want...”
Made-up sayings
“My children...”
Us against them
Shifting attention from actions to feelings
One-liners from popular entertainment
Emotional rhetoric in factual issues
“The people know that...”
Nostalgic notions of nationality
Glorifying the past
Leader doing physical work
Sports metaphors
“There are no options”
Opposing the elite