A certain group is not part of “the people”
Made-up sayings
“Threat to our language”
“My children...”
Oversimplifying a complex issue
Shifting attention to irrelevant matters
“Cool” hand signs
The people have shared values
“The people know that...”
Sports metaphors
“Other [leaders] are alienated from the people”
Us against them
The true people have a unified culture
Impossible promises
Difficult issue brushed aside with a joke
Reference to homeland
Opposing the elite
Made-up numbers
Leader doing physical work
Mention of basic values
Colloquialisms or dialect
War metaphors
Emotional rhetoric in factual issues
Generalisation based on an individual case
“The people want...”