Emotional rhetoric in factual issues
A certain group is not part of “the people”
“The people know that...”
Made-up numbers
The people have shared values
One-liners from popular entertainment
Shifting attention to irrelevant matters
“There are no options”
Mention of basic values
Impossible promises
Oversimplifying a complex issue
Generalisation based on an individual case
Shifting attention from actions to feelings
Colloquialisms or dialect
Difficult issue brushed aside with a joke
Us against them
“Other [leaders] are alienated from the people”
Sports metaphors
“Cool” hand signs
Opposing the elite
War metaphors
Reference to homeland
Glorifying the past
Fearmongering
“Threat to our language”