Us against them
Sports metaphors
The people have shared values
“The people want...”
“The people” without a definition
Leader doing physical work
Difficult issue brushed aside with a joke
A certain group is not part of “the people”
The true people have a unified culture
Opposing the elite
“Threat to our language”
“There are no options”
War metaphors
“My children...”
“Other [leaders] are alienated from the people”
Made-up sayings
Fearmongering
Made-up numbers
Emotional rhetoric in factual issues
Shifting attention to irrelevant matters
Mention of basic values
Oversimplifying a complex issue
Colloquialisms or dialect
Impossible promises
Reference to homeland