One-liners from popular entertainment
Oversimplifying a complex issue
Generalisation based on an individual case
Mention of basic values
War metaphors
Made-up sayings
“Other [leaders] are alienated from the people”
“The people know that...”
Us against them
Made-up numbers
“There are no options”
“My children...”
“Threat to our language”
The people have shared values
“The people” without a definition
Emotional rhetoric in factual issues
Shifting attention to irrelevant matters
Difficult issue brushed aside with a joke
“Cool” hand signs
The true people have a unified culture
Reference to homeland
Sports metaphors
Impossible promises
Opposing the elite
Shifting attention from actions to feelings