Difficult issue brushed aside with a joke
Made-up numbers
Shifting attention to irrelevant matters
“My children...”
Nostalgic notions of nationality
Mention of basic values
War metaphors
“Threat to our language”
The true people have a unified culture
Blaming the “dissidents”
Shifting attention from actions to feelings
Sports metaphors
Colloquialisms or dialect
Us against them
A certain group is not part of “the people”
One-liners from popular entertainment
Leader doing physical work
Glorifying the past
Generalisation based on an individual case
Opposing the elite
Made-up sayings
“Other [leaders] are alienated from the people”
The people have shared values
“The people want...”
Emotional rhetoric in factual issues