Shifting attention to irrelevant matters
A certain group is not part of “the people”
“The people want...”
The people have shared values
Nostalgic notions of nationality
Us against them
Sports metaphors
War metaphors
Opposing the elite
Colloquialisms or dialect
Made-up sayings
Difficult issue brushed aside with a joke
Impossible promises
“The people know that...”
One-liners from popular entertainment
Emotional rhetoric in factual issues
“My children...”
Shifting attention from actions to feelings
“Cool” hand signs
Reference to homeland
Leader doing physical work
Blaming the “dissidents”
Mention of basic values
Generalisation based on an individual case