Made-up sayings
Leader doing physical work
Shifting attention to irrelevant matters
The true people have a unified culture
Opposing the elite
Colloquialisms or dialect
Shifting attention from actions to feelings
“My children...”
“Threat to our language”
Glorifying the past
Fearmongering
Reference to homeland
One-liners from popular entertainment
Mention of basic values
“There are no options”
“Other [leaders] are alienated from the people”
Blaming the “dissidents”
Emotional rhetoric in factual issues
The people have shared values
Us against them
Impossible promises
A certain group is not part of “the people”
Difficult issue brushed aside with a joke
War metaphors
Made-up numbers