Oversimplifying a complex issue
War metaphors
A certain group is not part of “the people”
One-liners from popular entertainment
Generalisation based on an individual case
Made-up numbers
Sports metaphors
“My children...”
Difficult issue brushed aside with a joke
Fearmongering
Colloquialisms or dialect
Opposing the elite
“Cool” hand signs
“Other [leaders] are alienated from the people”
Us against them
Leader doing physical work
Shifting attention to irrelevant matters
Emotional rhetoric in factual issues
Nostalgic notions of nationality
Reference to homeland
“There are no options”
Impossible promises
Made-up sayings
Mention of basic values
The people have shared values