Emotional rhetoric in factual issues
War metaphors
“Threat to our language”
One-liners from popular entertainment
“The people want...”
Mention of basic values
“There are no options”
Glorifying the past
Generalisation based on an individual case
“The people” without a definition
“Cool” hand signs
“My children...”
Reference to homeland
Leader doing physical work
Impossible promises
“The people know that...”
Difficult issue brushed aside with a joke
The true people have a unified culture
Sports metaphors
The people have shared values
Fearmongering
“Other [leaders] are alienated from the people”
Us against them
Shifting attention from actions to feelings
Colloquialisms or dialect